Quoting a famous phrase of Shakespeare, "we are made of the same stuff of dreams". Everybody. Everything. And we live in the space of that dream that cannot be defined by human time because it goes beyond us, constituting the purest, immutable and eternal essence.
With what it's made of a high fashion dress? With dreams that take their shape from beautiful fabrics so that enable couturier to express their dreams.
In this mutual exchange between the creator and the matter that will allow him to make real what is inherently evanescent resides the power of great haute couture and great textile tradition. Creator and matter are absolutely related and when both are sublime that's when fashion becomes art, as happens when a dress is made with beautiful embroidered fabrics of Vema, Italian company leader in its sector.
The embroidery makes three-dimensional every fabric, launched it into the space with a power and grace that are astonishing, today as yesterday.
A perfect work of art must be, at least symbolically, absolutely three-dimensional because it must have three faces: one for the present, one for the future and one for eternity. This is the imaginative power of embroidery by Vema whose style department always dreams of creating and then creates its dream. Pure art and emotion, but, above all, the encounter, unexpected but always hoped, with shapes and colors that before you didn't know could exist.
You can paint on canvas or you can embroider on fabric. In both cases the miracle that can get out it is pure magic, charm and a sense of wonder and awe that will catch you because what you see it's speaking to you, whether you're a fashion designer or a lover of absolute beauty.
Companies like Vema are needed in this world of ours because they allow the human creativity to express itself at very high levels creating gowns that want to challenge the inevitable wear and tear of time passing and that, after a season of triumph, relegating them finally to the archives of the history of fashion. Instead a stupendous fabric is really timeless.
Whenever you watch these amazing creation it allows you to enter into its creative universe from so many different directions. Between warp and weft with crystals, beads and sequins is nice to get lost and then get out of that hypnotic maze with many new perspectives, ideas and suggestions. The real art changes your perception of the world. For this reason the great merit of this extraordinary reality totally Made in Italy is the ability to create masterpieces that seem to be always ahead of the time in which we live when maybe it's instead the time to lag. Who knows. Anyway it's nice to know that there is a magic portholes through which have a sort of preview about the Beauty that will come one day.
Always one step ahead of other companies, Vema can look calmly to the future and thanks its extraordinary experience and a creative daring it always manages to top itself, combining successfully tradition and innovation. A fabric signed by Vema cannot be only watched with eyes but it must be understood above all with the heart. Besides, the real beauty is not just a form of human genius. Indeed, it is the highest form of genius because it requires no explanation. It is. Tha's it. And ahead of such greatness you can only remain composedly waiting in front of it until it will tell us something important. It doesn't matter if you are a fashion designer or not: that voice is all you need.